With over two decades of experience building digital products and businesses across Startups, SMEs, and large organisations, I combine the strategic perspective of a business and product leader with the problem-solving mindset of a designer. I have worked across complex and regulated environments, shaping ideas into products, ventures, operating models, and measurable outcomes. My strength lies in connecting strategy, customer needs, design, technology, and execution, then creating enough clarity for teams and leaders to move forward.
My leadership style
I am a leader who embodies experience, professionalism, and dedication, with a focus on fostering meaningful connections. Patience and perseverance form the foundation of my approach, guiding teams through challenges while maintaining a steady and thoughtful presence. In essence, I am a force multiplier.
My strengths start with active listening and understanding what is said and the nuances behind it. I translate my understanding into storytelling that inspires action by making the complex relatable. I recognize and uplift collaborative efforts, balancing public acknowledgment with individual appreciation, and ensure cohesion through careful observation and honest feedback. This is how I build environments where innovation thrives, and people feel valued.

In a nutshell
Juan has led the launch of new experiences impacting thousands of users globally, developed and scaled product teams from inception, executed comprehensive rebrands and redesigns, and directed complex product strategies with agility for international corporations from Europe, the USA, and Latin America.
With a strong background in Product Management, Product Design, Agile coaching, and Management, he has successfully worked with agile teams and overseen the work of distributed product teams internationally, ensuring seamless collaboration and high-impact outcomes across regions.
As a startup founder who ran his own agency for many years, Juan navigated the challenges and rewards of building a business from the ground up. In addition, I participated as a co-founder in several startups, from PropTech and Life Sciences to Trade Show Apps. Ultimately, this experience helped leverage his knowledge to build several Corporate Ventures at BCG Digital Ventures (now BCG X) and later on at McKinsey & Company. Over the years, he honed his skills in scaling operations, fostering client relationships, and leading a diverse team while adapting to evolving industry demands.
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→ Professional experience spans from startups and non-profits to Fortune 500 firms, with expertise in B2C and B2B markets across sectors including Life Sciences, New Venture Building, PropTech, FinTech, Horeca, Mobility, Delivery, and large Digital Transformation projects.
→ Directed distributed, global teams of individual contributors and managers across multiple functions, including Product Management, Product Design, Content Design, User Research, Design Systems, Branding, and Operations.
→ International experience across North America (New York, Florida), Europe (Germany, The Netherlands, Spain, and Italy), and South America (Dominican Republic and Costa Rica).
→ Holds an MBA from Edinburgh Business School, a Bachelor’s degree in Communication Design from Parsons School of Design and Associate of Arts and Sciences degrees from Altos de Chavon – The School of Design.
Curriculum Vitae (Click to reveal)
McKinsey & Company
Product Innovation Leader
May 2020 – Present
Zenhomes GmbH
Head of Design
Oct 2019 – May 2020
BCG Digital Ventures
Experience Design Lead
Mar 2018 – May 2020
Brains & Hearts Munich
Managing Director/UX/Business Design Lead
May 2016 – Dec 2017
Threeview GmbH
Managing Partner/Business Strategy and Innovation
Jan 2006 – Dec 2016
More of my experience on my LinkedIn profile
Edinburgh Business School
Heriot-Watt University
Master of Business Administration (MBA)
Business Administration and Management,
2014 – 2016
Parsons School of Design
Bachelor of Fine Arts (BFA),
Communication Design
1992 – 1994
Altos de Chavon/School of Design
Associate of Arts and Sciences (AAS)
Graphic Design
1990 – 1992
Universidad APEC
Associate of Arts and Sciences (AAS)
Advertising,
1989 – 1990
ICAgile Certified Professional – Agile Coaching
Issued May 2024
Skills: Agile Methodologies
Business Strategy
McKinsey & Company
Issued Apr 2023
Management Accelerator
McKinsey & Company Academy
Issued Apr 2023
Adaptability & Resilience
McKinsey & Company
Issued Dec 2022
SAFe® Product Owner/Product Manager Certification (POPM)
Scaled Agile
Issued Apr 2022
Certified Scrum Product Owner® – CSPO
Scrum Alliance
Issued Mar 2019
Design Thinking: Venture Design
Lynda.com
Issued Dec 2016
Credential ID 32132E
Breakeven and Cost-Volume-Profit (CVP) Analysis
Lynda.com
Issued Oct 2016
Creating Brand Identity Assets
Lynda.com
Issued Oct 2016
Credential ID 0E9368
Design Strategy and the Merging of Business and Design
Lynda.com
Issued Mar 2016
Credential ID 042A0F
Enterprise Design Thinking Practitioner
IBM
Issued Feb 2015