Juan is an executive product leader, consultant, and lecturer, internationally recognized as a thought leader. Currently leading product teams and mentoring future leaders.

With over two decades of experience building digital products and businesses across Startups, SMEs, and large organisations, I combine the strategic perspective of a business and product leader with the problem-solving mindset of a designer. I have worked across complex and regulated environments, shaping ideas into products, ventures, operating models, and measurable outcomes. My strength lies in connecting strategy, customer needs, design, technology, and execution, then creating enough clarity for teams and leaders to move forward.

My leadership style

I am a leader who embodies experience, professionalism, and dedication, with a focus on fostering meaningful connections. Patience and perseverance form the foundation of my approach, guiding teams through challenges while maintaining a steady and thoughtful presence. In essence, I am a force multiplier.

My strengths start with active listening and understanding what is said and the nuances behind it. I translate my understanding into storytelling that inspires action by making the complex relatable. I recognize and uplift collaborative efforts, balancing public acknowledgment with individual appreciation, and ensure cohesion through careful observation and honest feedback. This is how I build environments where innovation thrives, and people feel valued.

In a nutshell

Juan has led the launch of new experiences impacting thousands of users globally, developed and scaled product teams from inception, executed comprehensive rebrands and redesigns, and directed complex product strategies with agility for international corporations from Europe, the USA, and Latin America.

With a strong background in Product Management, Product Design, Agile coaching, and Management, he has successfully worked with agile teams and overseen the work of distributed product teams internationally, ensuring seamless collaboration and high-impact outcomes across regions.

As a startup founder who ran his own agency for many years, Juan navigated the challenges and rewards of building a business from the ground up. In addition, I participated as a co-founder in several startups, from PropTech and Life Sciences to Trade Show Apps. Ultimately, this experience helped leverage his knowledge to build several Corporate Ventures at BCG Digital Ventures (now BCG X) and later on at McKinsey & Company. Over the years, he honed his skills in scaling operations, fostering client relationships, and leading a diverse team while adapting to evolving industry demands.

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→ Professional experience spans from startups and non-profits to Fortune 500 firms, with expertise in B2C and B2B markets across sectors including Life Sciences, New Venture Building, PropTech, FinTech, Horeca, Mobility, Delivery, and large Digital Transformation projects.

→ Directed distributed, global teams of individual contributors and managers across multiple functions, including Product Management, Product Design, Content Design, User Research, Design Systems, Branding, and Operations.

→ International experience across North America (New York, Florida), Europe (Germany, The Netherlands, Spain, and Italy), and South America (Dominican Republic and Costa Rica).

→ Holds an MBA from Edinburgh Business School, a Bachelor’s degree in Communication Design from Parsons School of Design and Associate of Arts and Sciences degrees from Altos de Chavon – The School of Design.

Curriculum Vitae (Click to reveal)

McKinsey & Company
Product Innovation Leader
May 2020 – Present

Zenhomes GmbH
Head of Design
Oct 2019 – May 2020

BCG Digital Ventures
Experience Design Lead
Mar 2018 – May 2020

Brains & Hearts Munich
Managing Director/UX/Business Design Lead
May 2016 – Dec 2017

Threeview GmbH
Managing Partner/Business Strategy and Innovation
Jan 2006 – Dec 2016

More of my experience on my LinkedIn profile

Edinburgh Business School
Heriot-Watt University

Master of Business Administration (MBA)
Business Administration and Management,
2014 – 2016

Parsons School of Design
Bachelor of Fine Arts (BFA),
Communication Design
1992 – 1994

Altos de Chavon/School of Design
Associate of Arts and Sciences (AAS)
Graphic Design
1990 – 1992

Universidad APEC
Associate of Arts and Sciences (AAS)
Advertising,
1989 – 1990

ICAgile Certified Professional – Agile Coaching
Issued May 2024
Skills: Agile Methodologies

Business Strategy
McKinsey & Company
Issued Apr 2023

Management Accelerator
McKinsey & Company Academy
Issued Apr 2023

Adaptability & Resilience
McKinsey & Company
Issued Dec 2022

SAFe® Product Owner/Product Manager Certification (POPM)
Scaled Agile
Issued Apr 2022

Certified Scrum Product Owner® – CSPO
Scrum Alliance
Issued Mar 2019

Design Thinking: Venture Design
Lynda.com
Issued Dec 2016
Credential ID 32132E

Breakeven and Cost-Volume-Profit (CVP) Analysis
Lynda.com
Issued Oct 2016

Creating Brand Identity Assets
Lynda.com
Issued Oct 2016
Credential ID 0E9368

Design Strategy and the Merging of Business and Design
Lynda.com
Issued Mar 2016
Credential ID 042A0F

Enterprise Design Thinking Practitioner
IBM
Issued Feb 2015

Is Agile dead?

Agile was once heralded as a new and revolutionary way to break free from rigid bureaucracies and foster collaboration, adaptability, and speed in product development. Today, one can say that Agile has lost its way. Some might even say that it has become a caricature of itself.

Launching a Neobank in Italy: Lessons Learned

Launching a digital bank targeted at young families in a competitive European market was both a challenge and an opportunity. Our goal was to create a family-focused digital banking experience that met the unique needs of this demographic, starting with a fully functional pilot in the Italian market to test the concept. We successfully launched […]

Finding Your Why: The Cornerstone of Organizational Success

How do companies discover their core purpose? It’s a straightforward question, yet it goes to the heart of what sets thriving organizations apart from those that merely exist. The key lies not in superficial strategies but in a profound understanding of their purpose. This blog post will explore the importance of a company’s “Why,” examine […]

Designers in the executive suite: what we bring to the table.

After decades of working to gain influence, designers now have a seat at the executive table. But getting there was only half the journey. The real challenge is proving we belong. So we ask ourselves: What value do we bring to the broader business? How can we best contribute in an executive setting that still […]

The role of the Design Executive

It took me much of my design career to understand the VP of Design position. Most companies seek a Creative Leader with an Executive Presence who can hire a high-performing team, build a compelling design culture, drive design-led product strategy, ensure high quality, and deliver business results—or, as author Peter Metholz puts it, a Design […]

What boards wants to hear in a product presentation

In the past, when I’m preparing to present to a board, I was always focused on the product itself: what were the most important features and how they help the user to solve their problems while enjoying the experience of the product. But over time, I’ve come to realize that what the board really wants […]

Should Companies Use Lean Startup Methods in 2024?

I remember when The Lean Startup came out over a decade ago. I was fascinated by Eric Ries’s approach for helping early-stage startups launch on a budget. Practically overnight, BUILD, MEASURE, LEARN, and FAIL FAST became mantras to many of us founders at the time. From the beginning, it was clear that Design Thinking heavily […]

Embracing the Duality of AI – Progress, Paradox, and Perspective

Artificial Intelligence (AI) is no longer a futuristic ideal; it’s embedded in the fabric of our lives, from autonomous vehicles to personal assistants that anticipate our needs. As AI technologies progress, they unlock transformative potential across industries, offering advancements in medicine, productivity, and creative tasks. Yet, AI also brings profound ethical challenges and sparks critical […]

A digital companion for breast cancer patients  – Part one

It is 3:06 PM and Mrs. Laudner is finally called into the doctor’s office. The lab test results have finally arrived. “Mrs. Laudner I am afraid I don’t have very good news for you. There is no easy way to say this, so I will just go ahead and say it. Our suspicions were right, […]

The Impact of GenAI on Design: Unlocking Creativity and Efficiency

Wake up and smell the coffee. Like it or not, GenAI is a game changer for product design. From automating tedious and repetitive tasks to unlocking our creativity in ways we couldn’t imagined a few years ago, undeniably reshaping the way designers work, but most importantly: Is here to stay. The really exciting part of […]